Archive for December, 2013

My Why

I have thought a lot lately about my “Why”. I recently finished a book called Start With Why by Simon Sinek. It helped me reconnect with why I started my business in the first place and why I continue to work on it now.

We exist to serve children. We believe that what we do makes a profound difference in the world. We want to work for and with fellow believers in our purpose. Every week I receive some form of testimonial that reinvigorates my resolve in continuing to hire great people and develop a great school.

Here is what I got yesterday:

  1. In writing: “Love to swim… a testament to the absolute love and joy that we see on our daughters face while she is swimming. Your school, filled with coaches that are both nurturing and encouraging, has fostered a love for swimming in our daughter that is immeasurable. A once timid and cautious little girl around/in water has now blossomed into a confident and proficient swimmer. Your patience and gentle guidance has given my daughter a gift that will last her a lifetime. We are indebted and are very grateful to you. Thank you.” -Azaniah’s Family
  2. Personally: “Are you the owner? I just want to tell you what a wonderful place you have. The children are so lucky. It is clear that everyone truly cares for the kids. I really appreciated your article about your son, too. My son is on the spectrum for autism and your staff has been exceptional in working with him. Thank you so much.”

Remember that what we each do makes a difference for someone. Make your mark. You are a hero. Every day.

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December 13, 2013 at 7:08 pm Leave a comment


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